Founded in Kansas in 1964 as a division of Excel Industries, Hustler Turf Equipment began as an innovation for a lawn care need. When a local machinist's wife grew frustrated with her grass-cutting duties, the inspiration for a new riding mower emerged.

Since then, Hustler has become the fastest-growing turf care brand in the world. Focused on providing the most dependable, useful, and time-saving products in lawn care, Hustler now covers a distribution network of more than 1,200 United States dealers and more than 40 worldwide distributors. Hustler has remained steadily committed to providing quality customer service, making sure each dealer is ready to answer questions and provide maintenance assistance to each customer. In dealership outlets across the globe, the Hustler name signifies high quality, useful innovation, and superior customer care.

Over the years, the Hustler product line has evolved drastically, undergoing numerous re-designs and expansions under the watch of Excel. The company continues to operate in a fluid manner, updating and introducing machines to allow their customers to get more work done in less time. Regardless of model or destination, each and every machine that leaves the Kansas production lines bears the time-honored Hustler standards of functionality and durability.

A Timeline of Technological Innovation

Hustler's most recognizable and treasured innovation is zero-turn technology, introduced in 1964. Since then, many companies have introduced their own interpretations of zero-turn technology, but Hustler Turf remains the inventor of original zero-turn technology.

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